Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think
Want to know what clients think?

Siri is extremely flexible in her approach to research in that she can adapt to the changing needs clients or circumstances of the research itself. Her cheerful and engaging demeanor automatically attracts respondents—no matter their background, age or gender, and encourages them to open up. It also makes her clients feel at ease and recognize that they have a partner in the research process.

Abby Posner
DDB Needham