Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think

"Siri's collaborative spirit and strategic thinking has provided actionable insights time after time. She is able to effectively manage and probe a full compliment of stimuli in any session and is flexible enough to adapt the conversation as the stimuli changes from group to group."

Gail Ritacco
Vice President/Strategy & Insights, Product Ventures