Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think

“I've worked with Siri since 1990. Over the years, she has successfully led countless projects with some of my most difficult clients and under some the most challenging situations."

Michael Angelovich
Senior Planner, Group Planning Director Young & Rubicam New York