Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think

"Those interviews were great. It’s funny, during an interview I would think '…and the brands you use are?' And you would say “Let’s talk about brands”. Uncanny."

Jim Dunne
Director of Research, Beiersdorf