I provide in-house, customized training in:

  • The Creative Problem Solving Process (CPS)
  • Team Building
  • Qualitative Tools

One and two day workshops can be customized to meet the needs and experience levels of each group, but include some theory, a great deal of experiential learning activities and practice sessions, as well as opportunities to learn more about yourself as an individual as well as a team.

Creative Problem Solving Training can easily be combined with a facilitated Ideation Session, giving your team the power to think creatively through understanding, and generate ideas by staying focused on the content rather than the process.

Team Building, combined with On-Site interviews is a wonderful way to indoctrinate new team members in the category while updating and refreshing perceptions held by veteran members.

All will have the opportunity to get to know each other better in terms of personalities, preferences, working and thinking styles as well as gain an incredible knowledge base about the target or category.


Siri is extremely flexible in her approach to research in that she can adapt to the changing needs clients or circumstances of the research itself. Her cheerful and engaging demeanor automatically attracts respondents—no matter their background, age or gender, and encourages them to open up. It also makes her clients feel at ease and recognize that they have a partner in the research process.

Abby Posner
DDB Needham