Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think
Want to know what clients think?

"Siri's collaborative spirit and strategic thinking has provided actionable insights time after time. She is able to effectively manage and probe a full compliment of stimuli in any session and is flexible enough to adapt the conversation as the stimuli changes from group to group."

Gail Ritacco
Vice President/Strategy & Insights, Product Ventures