About

About Idea Exchange“I am one of those lucky people who have found a job that I love. Each project is a new adventure. Each respondent has something valuable to share. My goal is to find the best way to uncover or discover the insights my clients need to move forward.”

Background / Resume

Consulting Experience

1994-present
Principal, Idea Exchange, Inc.
Group and individual depth-interviewing; idea generation; meeting facilitation; team building; creativity training.

1984-1994
Support, Moderator-in-Training, Vice President, Sun Research Corporation
Promoted steadily to Vice President conducting research projects and managing the office.

Creative Education Foundation (CEF)

1995-present
Leader/Trainer, The Creative Problem Solving Institute (CPSI)
Training diverse groups in the Osborn-Parnes method of creative problem solving; team building; leadership styles

2008:  Winner of the Distinguished Leader Award

2003:  Program Team Member

2000 Recipient of Five-Year Leadership Colleague Award

RIVA Training Institute

1996-present
Trainer and Senior Trainer, RIVA Training Institute
(Qualitative market research/moderator training)
Train novice and experienced moderators in the art and science of moderating

2001
Creator of Qualitative Toolbox Course
Developed course with two co-trainers for training moderators in alternative interviewing techniques

QRCA

1990-present
Member and Presenter, QRCA
(Qualitative Research Consultants Association)
Presented at numerous conferences on topics ranging from creativity for moderators to the creation and use of projective techniques

Co-Chair of the 2000 Annual Conference

Educational/Training Background

Gettysburg College:
BA degree

Creative Education Foundation:
Leadership Development Training

High Five:
Team Building Activities Workshop

A-Hah!:
Learning Connect Training (qualitative research model)

RIVA:
On-Line Qualitative Research Course

Project Adventure:
Train the Trainer in Adventure-Based Team Building

International Alliance for Learning:
Everything New to Know About Learning Conference

My qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Usability studies
  • Packaging design development

Offerings

See more details in the various sections:

  • Qualitative Research
  • On-Site or Ethnographic
  • Ideation
  • Custom Training Courses in Creativity, Team Building

"Siri's collaborative spirit and strategic thinking has provided actionable insights time after time. She is able to effectively manage and probe a full compliment of stimuli in any session and is flexible enough to adapt the conversation as the stimuli changes from group to group."

Gail Ritacco
Vice President/Strategy & Insights, Product Ventures