"Those interviews were great. It’s funny, during an interview I would think '…and the brands you use are?' And you would say “Let’s talk about brands”. Uncanny."
Jim Dunne
Director of Research, Beiersdorf
"Siri knows a lot of stuff about creativity, and as a CREA & CPSI Leader she manages to teach it in such a nice and engaging way, you end up wondering how can learning be so much fun, when at university and in professional training sessions it was boring... Maybe it's just that I never had a trainer like Siri before."
Andrea Montuschi
Executive Director, CREA Italia
"Siri is so delightful. Her soothing, highly personable demeanor enable consumers to really open up to her. Her insights are always brilliantly deconstructed into some of the best reports in the business!"
Cheryl Swanson
Principal, Toniq
"Siri is so delightful. Her soothing, highly personable demeanor enable consumers to really open up to her. Her insights are always brilliantly deconstructed into some of the best reports in the business!"
Cheryl Swanson
Owner, Toniq - Brand Effervescence
"Siri's collaborative spirit and strategic thinking has provided actionable insights time after time. She is able to effectively manage and probe a full compliment of stimuli in any session and is flexible enough to adapt the conversation as the stimuli changes from group to group."
Gail Ritacco
Vice President/Strategy & Insights, Product Ventures
"I have known Siri for a few years and have worked with her on several projects. I am a believer of matching the right person with the right job; and therefore, the types of the studies that Siri gets from are usually pretty challenging. Siri has obviously mastered the craft of moderating and has many tricks to pull out of her sleeves to help uncover consumer insights. And with experience comes flexibility, she can deal with very dynamic flow of iterations and is not frazzled by any change of plans. These are great qualities to have when working on innovation projects. I highly recommend Siri if you are looking for a moderator whom you could trust to always deliver great results!"
Sophia Bai
Market Researcher, Hershey Food
"We’ve relied on Siri’s expert moderating skills in several research studies, to draw out real insight from customers. We count on her to handle everything from study design and recruitment, to moderating and interpretation. She is flexible, responsive, and all-in-all easy to work with."
John Mitchell
Director of Customer Insight, Vistaprint North America
Siri is extremely flexible in her approach to research in that she can adapt to the changing needs clients or circumstances of the research itself. Her cheerful and engaging demeanor automatically attracts respondents—no matter their background, age or gender, and encourages them to open up. It also makes her clients feel at ease and recognize that they have a partner in the research process.
Abby Posner
DDB Needham
“I've worked with Siri since 1990. Over the years, she has successfully led countless projects with some of my most difficult clients and under some the most challenging situations."
Michael Angelovich
Senior Planner, Group Planning Director Young & Rubicam New York
